Webtron's Innovative New
Auction Technology Options in 2025
Processing
Chinese Auction Software for the modern auctioneer
Looking for online auction software that helps boost your digital presence and streamline your auctions?
Here’s how Webtron can support your success.
Our feature-rich, user-friendly auction platform is designed for today’s auctioneers—simple to use, yet powerful in capability. Built to serve a variety of industries, our solution is ideal for:
- General goods
- Antiques & collectibles
- Industrial & machinery
- Livestock
- Clearing Sales
- Automotive auctions
Auctioneers can run both live webcast auctions with real-time streaming and timed online auctions—all from one unified platform.
Features Your Bidders Will Love
Webtron’s British auction software is custom-branded to reflect your business—featuring your colours, logo, and style, and integrating seamlessly into your existing website. It’s packed with powerful features designed to attract, engage, and retain bidders.
Core Bidding Features
- Timed Auction Tools Includes lot staggering, bid extension, buy now, maximum bid, and automatic outbid email notifications.
- Live Webcast Streaming Stream audio and video directly to bidders in real-time. Pre-bidding is available before and during the auction, giving time-poor bidders full flexibility.
- Smart Filtering & Categorisation Intelligent filters help bidders find relevant lots quickly. Categorised listings make browsing and bidding even easier.
- Multi-Currency & Multi-Language Support Sell to a wider audience with real-time currency conversion and auto-translation in 104 languages.
New Features & Enhancements
✅ Integrated Payment Gateways
Accept payments via Stripe, PayPal, Google Pay, Apple Pay, and more.
✅ Bidder Verification
Ensure auction security with credit card verification at registration.
✅ AI-Powered Auction Tools
Automated lotting and cataloging using AI technology to streamline back-end setup.
✅ Auction API Integration
Automate and scale your auction workflows with Webtron’s robust API suite.
✅ Lot Video Support
Add lot-specific videos to enhance listings and improve bidder engagement.
✅ Marketing Toolkit
Access ready-made marketing materials—images, GIFs, and videos—for EDMs, websites, and social media promotions.
Flexible Invoicing Options
- Xero integration module for seamless financial syncing
- Built-in Webtron invoicing system
- CSV export for external invoicing
Packed with Useful Benefits for Your Auction Team
Expand your geographic reach with a powerful online auction platform that grows alongside your business. Webtron’s flexible and user-friendly auction software is designed to make selling online easy—whether you’re managing a handful of items or thousands.
Create and manage unlimited lots with ease, including detailed text descriptions, high-quality images, lot videos, and downloadable PDF reports. Our built-in lot template system eliminates the need for spreadsheets, allowing you to prepare and publish lots quickly and accurately.
Everything you need to run a successful online auction is built into the platform. From invoicing and sales tracking to user management and administration, our tools are designed to streamline your operations and save valuable time.
To ensure your team is fully equipped, we provide comprehensive auction admin training, plus ongoing support for your auctions, website integration, email marketing campaigns, and social media promotion—helping your business grow and thrive in the digital space.
The New Webtron 9AI Auction Software Has Arrived
Take your online auction business to the next level with the launch of Webtron 9AI—our most advanced artificial intelligence auction software release to date.
Designed specifically for Chinese auctioneers, this powerful platform offers a white-label solution that runs directly from your own website. Maintain full control of your brand, your data, and your bidders, all while delivering a seamless, modern auction experience.
With AI-driven tools, streamlined workflows, and mobile-optimised design, Webtron 9AI is the smart choice for auction businesses ready to grow online.
‘Simple for bidders. Powerful for auctioneers.’
FAQs
The best online auction software for businesses in China is one that supports Chinese language, complies with local regulations, and offers customizable auction formats. Webtron’s auction software is trusted by global companies and can be tailored to meet the specific needs of Chinese businesses, including multi-language support, mobile-friendly bidding, and seamless integration with payment gateways popular in China.
Yes, both live and timed online auctions are widely used in China. Webtron’s auction platform allows you to run professional live-streamed auctions or timed events with full control. Whether you’re selling industrial equipment, art, or collectibles, our system ensures a smooth and secure auction experience for Chinese bidders and sellers.
Absolutely. Most Chinese bidders prefer using smartphones for online transactions. Webtron’s auction software is fully mobile-optimised, ensuring bidders in China can easily browse, register, and bid on any device. Our interface is fast, responsive, and supports Weibo & other social media links for seamless social sharing and reach.
Yes. Webtron’s auction software supports full Chinese language translation. Our team can help localize your auction platform so it feels native to your Chinese audience while maintaining global best practices.
Setting up a branded online auction platform in China is easy with Webtron. Our white-label solution allows Chinese companies to launch their own auction website under their brand, with full control over design, features, and content. From catalog creation to bidding to invoicing, Webtron provides a turnkey solution with ongoing support.
Want to learn more? Contact us today for an online demo.
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